School Marketing Toolkit 2016-17

  • School Choice

    Download documents to help promote your school during school choice season, including for the School Choice Fair. Customize your own school profile flyer and print recommendations for a successful open house!

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  • Blackboard Connect

    Blackboard Connect (formerly ConnectEd) is the district's system for communicating with families through automated phone calls, email and text. Learn more and download the latest guidelines.

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  • Board of Education

    If you need to list the Board of Education on your brochures, newsletters or invitations, use these layouts with their names and titles.

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  • Brochures

    Brochures are a great way to inform families about a specific topic or program, such as after-school programs, IB or Personalized Learning. Use bullet points and plain language to present complex information.

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  • Calendars

    Provide families with an easy-to-follow school calendar.

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  • Cards

    Thank community partners and volunteers with a simple card.

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  • Communications Plan

    The communications plan template will help you provide internal staff with an overview of your project with timelines, assigned duties, key messages and more.

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  • Flyers

    Create short announcements or invite families to school events with simple flyers. Copier friendly versions included.

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  • Language Support

    Learn more about the language supports available to help you communicate with your families.

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  • Letters and Communications

    Phone and letter templates to address important situations at school. Letterhead templates also provide a quick way to give your letter personality with the Saint Paul Public Schools brand.

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  • Logos and Graphics

    Here you'll find the official Saint Paul Public Schools logos, "One Thing I Love" brand marks and the mosaic banners for use in all district and school materials.

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  • Newsletters

    Whether it's weekly, monthly or quarterly, every school should have a newsletter for their families. Newsletters help inform and get people excited about their school. These templates will help you announce student achievements, upcoming events and provide general school updates or policy changes. Customize with your logo and newsletter name. Copier friendly versions included.

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  • Photos

    Student photos are available for use in printed and online SPPS materials. Student photos from elementary, middle and high school are included.

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  • Postcards

    Use postcards to invite your families to school events through the mail, or remove the address section and use as a half-page invitation.

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  • Presentations

    A standard presentation slide that you can make all your own. Available in Microsoft PowerPoint and Google Slides formats.

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  • Safe Schools. Safe You.

    Safe schools start with you! Download, print and share the following materials with your school communities. The PowerPoint files are customizable and can be saved as a .pdf file for printing.

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  • Social Media

    If your school has a Facebook or Twitter account, or if you're thinking about starting one, use these documents as guidelines for interacting with the public through social media.

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  • Style Guide

    See how to incorporate the "One Thing I Love" branding and design colors into your designs.

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Parent Notification Procedures

  • Situations that happen at school can be unique. The decision about how, if and when families are notified is addressed on a case-by-case basis. Multiple factors and perspectives are considered before a decision is made to notify families. Review these general guidelines.

  • Blackboard Connect Training


    Please designate a staff member to be your school's Blackboard Connect messenger. If they are not familiar with the system, you may setup a webinar training by contacting at 651-767-8107.



    Pepe Barton
    School Marketing & Communications Specialist
    Office of Communications, Marketing & Development
    O: 651-744-5660
    C: 651-592-4243