SPPS Style Guide

Proper Logo Spacing

  • The logos should be no smaller than the 2" wide for the horizontal version and no smaller than 3/4" for the vertical version.

    Always keep a clear space around each logo. The minimum amount of space surrounding each logo should be no less than the character height of the capitalized letter “S” (in “Schools”) in the logo.

    horiz logo spacing               vert logo spacing

Logo Color Variations

  • Blue

     horiz logo blue          vert logo spacing



     horiz logo black          vert logo black



       horiz logo white          vert logo white   

Blue Logo

  • Pantone 2935 C

    CMYK 100/46/0/0

    RGB 0/118/192


Incorrect Logo Usage

  • Please do not alter the color, size, spacing or proportions of our logo. Always use the logo in its entirety. Be mindful about the background behind the logo.





    Don’t change the proportions


    Don’t remove elements






    Don’t put on a dark background


    Don’t change the color


Department Logos

  • Our logo is the most immediate representation of SPPS and our brand. In order to keep are brand strong, departments are required to use the SPPS logo and are not allowed to create their own.

    Proper Use of Logo for Departments

    Department name should be placed on the side or below the logo.


     Department Name


    Department Name



  • Saint Paul Love

    Handcrafted typeface dubbed “Saint Paul Love” has been created exclusively for SPPS. These should already be on your computer. Use these typefaces primarily for titles and headers and to draw particular attention.


    Love fonts  


    Use this typeface for body copy in web and print pieces.


    Arial Regular

    ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz


    Arial Italic

    ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz


    Arial Bold

    ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz


    Arial Bold Italic

    ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz


    Other Acceptable Fonts

    • Calibri
    • Times New Roman
    • Proxima Nova

Color Palette

  • Primary Colors


    Pantone 7461 C

    CMYK 72/28/0/0

    RGB 1/148/211



    Pantone 7472 C

    CMYK 60/0/25/5

    RGB 84/187/189



    Pantone 583 C

    CMYK 23/0/100/17

    RGB 176/188/34



    Secondary Colors

    Pantone Purple C

    CMYK 38/88/0/0

    RGB 165/67/153



    Pantone 346 C

    CMYK 55/0/47/0

    RGB 115/198/161



    Pantone Red 032

    CMYK 0/90/86/0

    RGB 239/65/53


    Pantone 2935 C

    CMYK 100/46/0/0

    RGB 0/118/192



    Pantone 361 C

    CMYK 69/0/100/0

    RGB 84/185/72



    Pantone 207 C

    CMYK 0/100/43/19

    RGB 198/6/81


    Pantone 109 C

    CMYK 0/14/100/0

    RGB 255/214/0



    Pantone 151 C

    CMYK 0/65/98/0

    RGB 244/121/35



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