Marketing

  • Advertising
    Prerequisite: Previous business courses strongly recommended

    Course Number: B403161
    Course Length: 2 Quarters
    Course Description:
    The course is an introduction to both the theory and practice of advertising and provides important insights into how advertising is done, who does it, and the actual questions that must be resolved. It provides a focus on what principles and practices make advertising effective. Emphasis will focus on how advertising began, and where it fits in today's marketing mix. Social issues, ethics, regulation, and responsibility are also covered.
     
    Marketing
    Prerequisite: None

    Course Number: B403111
    Course Length: 2 Quarters
    Course Description:
    Through a variety of marketing topics and activities, students shall investigate a product through market research and will:

    • Conduct secondary research to investigate a market need or problem;
    • Define a marketing problem;
    • Conduct market research using at least two methods;
    • Correlate, tabulate, and report findings; and
    • Analyze the viability of product, price, place, and promotion based on research findings.
    Students will produce a marketing plan for a new product or service that will demonstrate and apply knowledge of marketing concepts.
     
    Sports and Entertainment Marketing
    Prerequisite: None

    Course Number: B403211
    Course Length: 2 Quarters
    Course Description:
    Sports and Entertainment Marketing is a unique and innovative course designed for students with an interest in either the sports or entertainment marketing industries. Students will develop an understanding of the concepts and theories relating to the various aspects of the sports and entertainment businesses. Instruction will include an introduction to the fundamental marketing concepts using sports, music, TV, radio and film. The students will examine current domestic and international trends in the sports and entertainment industries as they pertain to merchandising, technology, market demographics, and market research. Through extensive participation in interactive group projects and case studies, students will experience product development, event marketing, market analysis and executive-level decision-making.