What is Online Fundraising?
Online fundraising uses a model of crowdfunding, raising money by taking relatively small donations from a large number of people. While similar fundraisers can be done through benefits and other venues, internet-based crowdfunding is often more time and cost effective, particularly for schools and programs.
With online fundraising it's quick and easy for people and businesses to donate to your project, event or school from nearly anywhere in the world. You put together the content that appeals most to your possible funders, and the fundraising platform manages the collection process.
SPPS Success Stories
Coats for Students
One recent January, an SPPS social worker saw students waiting for the school bus with only a towel to keep them warm. This observation was posted on Facebook by the SPPS Foundation, and it spread quickly. Coats arrived from across the U.S., along with more than $5,000 in cash.
Combining Crowdfunding With Social Media
In 2016, Murray Middle School needed to raise about $60,000 for a tutoring program. The principal created a school Facebook page and used it to share stories and links to a project page on GiveMN.org. The team created and posted simple videos. They paired photographs of students, family members and staff with quotes about the project. By using online fundraising along with in-person appeals, they met their goal by that fall.
What makes online fundraising a success?
It is essential to consider what content will best appeal to viewers and donors, as well as what fits your current campaign. The use of images, video and a story can make your fundraiser compelling enough for viewers to donate. Be prepared to change up your content if it doesn’t seem to be inspiring donations. For long-term fundraisers (campaigns encouraging donations to the school or program in general throughout the year), be sure to update your content regularly to ensure the campaign continues to look active and inviting.
Exposure is the most significant element in a successful fundraiser. Increase exposure for your fundraiser by sharing links to the donation page with as many people as possible across a variety of platforms. Announce or launch the fundraiser in school communications (monthly or weekly updates), on the website, and on school-related social media. Use your social media contacts and ask or invite people to share your posts.
For more information on how to design your fundraising campaign to be successful, check out our Online Fundraising Tips.