Media Interactions

  • Who Completes This Task: Communications Office

     

    Process

    Sharing program and school successes and events can help engage the community and gain public support for both the project and SPPS. Share news and successes with community media.

     

    Criteria

    • The program is holding an event
      • Open house
      • School fair
      • Family night
      • Musical performance
    • A representative of the media contacts the program directly

     

    Steps - Contacting the Media

    1. Look at the community newspapers to find one that covers the school(s)
      1. The list includes contact persons, deadlines and publication information
      2. Publications typically need at least a few weeks of lead time
    2. Contact the media relations coordinator

     

    Steps - Being Contacted by the Media

    Sometimes the media will contact a school or program directly.

    1. Get the basic details
    2. Notify the media relations coordinator

Why This is Important

    • Provides transparency of SPPS grant activities
    • Provides a coordinated message
    • Respond or deflect as appropriate
    • Protection of student confidential information
Last Modified on October 25, 2018