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Saint Paul Public Schools, District 625
360 Colborne Street
Saint Paul
MN
55102

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Branding Guidelines

Logo Color Variations

Blue (#0076c0)

horiz logo blue
vert logo spacing

 

White

horiz logo white
vert logo white

 

Black

horiz logo black
vert logo black

 

Proper Logo Spacing

The logos should be no smaller than the 2" wide for the horizontal version and no smaller than 3/4" for the vertical version.

Always keep a clear space around each logo. The minimum amount of space surrounding each logo should be no less than the character height of the capitalized letter “S” (in “Schools”) in the logo

horiz logo spacing
vert logo spacing

Incorrect Logo Usage

Please do not alter the color, size, spacing or proportions of our logo. Always use the logo in its entirety. Be mindful about the background behind the logo.
Squished

 

Don’t change proportions

Elements

 

Don’t remove elements

dark

 

Don’t put on a dark background

alt-text

  

Don’t change the color

 

Department Logos

Our SPPS logo is the most immediate representation of our school district and our brand. In order to keep are brand strong, departments are required to use the SPPS logo and are not allowed to create their own.

Proper Use of Logo for Departments

Department name should be placed on the side or below the logo.

 

dark

 

 Department Name
dark

   Department Name

 

Typography

 

Saint Paul Love

Handcrafted typeface dubbed “Saint Paul Love” has been created exclusively for SPPS. These should already be on your computer. Use these typefaces to draw particular attention.

 

Love fonts

 

Arial

Use this typeface for body copy in web and print pieces.

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Other Acceptable Fonts

  • Calibri
  • Times New Roman
  • Proxima Nova

Color Palette

 

Primary Colors

Pantone 7461 C

CMYK 72/28/0/0

RGB 1/148/211

#0194d3

 

Pantone 7472 C

CMYK 60/0/25/5

RGB 84/187/189

#74cbc8

 

Pantone 583 C

CMYK 23/0/100/17

RGB 176/188/34

#b0bc22

Secondary Colors

Pantone Purple C

CMYK 38/88/0/0

RGB 165/67/153

#a54399

 

Pantone 346 C

CMYK 55/0/47/0

RGB 115/198/161

#73c6a1

 

Pantone Red 032

CMYK 0/90/86/0

RGB 239/65/53

#ef4135


 

Pantone 2935 C

CMYK 100/46/0/0

RGB 0/118/192

#0076c0

 

Pantone 361 C

CMYK 69/0/100/0

RGB 84/185/72

#54b948

 

Pantone 207 C

CMYK 0/100/43/19

RGB 198/6/81

#c60651


 

Pantone 109 C

CMYK 0/14/100/0

RGB 255/214/0

#ffdd00

 

Pantone 151 C

CMYK 0/65/98/0

RGB 244/121/35

#f89728



 

 

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