Branding Guidelines

Logo Color Variations

Blue (#0076c0)

White

Black

Proper Logo Spacing

The logos should be no smaller than the 2" wide for the horizontal version and no smaller than 3/4" for the vertical version.

Always keep a clear space around each logo. The minimum amount of space surrounding each logo should be no less than the character height of the capitalized letter “S” (in “Schools”) in the logo

Incorrect Logo Usage

Please do not alter the color, size, spacing or proportions of our logo. Always use the logo in its entirety. Be mindful about the background behind the logo.

Don’t change proportions

Don’t remove elements

Don’t put on a dark background

Don’t change the color

Department Logos

Our SPPS logo is the most immediate representation of our school district and our brand. In order to keep are brand strong, departments are required to use the SPPS logo and are not allowed to create their own.

Proper Use of Logo for Departments

Department name should be placed on the side or below the logo.

Department Name

Typography

Saint Paul Love

Handcrafted typeface dubbed “Saint Paul Love” has been created exclusively for SPPS. These should already be on your computer. Use these typefaces to draw particular attention.

Arial

Use this typeface for body copy in web and print pieces.

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Arial Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz

Other Acceptable Fonts

Calibri
Times New Roman
Proxima Nova

Color Palette

Primary Colors

Pantone 7461 C

CMYK 72/28/0/0

RGB 1/148/211

#0194d3

Pantone 7472 C

CMYK 60/0/25/5

RGB 84/187/189

#74cbc8

Pantone 583 C

CMYK 23/0/100/17

RGB 176/188/34

#b0bc22

Secondary Colors

Pantone Purple C

CMYK 38/88/0/0

RGB 165/67/153

#a54399

Pantone 346 C

CMYK 55/0/47/0

RGB 115/198/161

#73c6a1

Pantone Red 032

CMYK 0/90/86/0

RGB 239/65/53

#ef4135

Pantone 2935 C

CMYK 100/46/0/0

RGB 0/118/192

#0076c0

Pantone 361 C

CMYK 69/0/100/0

RGB 84/185/72

#54b948

Pantone 207 C

CMYK 0/100/43/19

RGB 198/6/81

#c60651

Pantone 109 C

CMYK 0/14/100/0

RGB 255/214/0

#ffdd00

Pantone 151 C

CMYK 0/65/98/0

RGB 244/121/35

#f89728

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