School Marketing Toolkit
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The School Marketing Toolkit is the main source for marketing and document templates, ranging from newsletters to presentations. Each template is customizable to meet the unique needs of schools, programs and departments. This toolkit also includes template letters for common school situations, parent notification procedures and plain language guidelines.
Helpful Guidelines
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Parent Notification Procedures
Situations that happen at school can be unique. The decision about how, if and when families are notified is addressed on a case-by-case basis. Multiple factors and perspectives are considered before a decision is made to notify families. Review these general guidelines.
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Plain Language Guidelines
Help families better understand their child's education by avoiding educational jargon and complicated concepts. Review this document for alternatives to common terms.
Logos and Graphics
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SPPS Logo
Please review the Styleguide for proper use of the SPPS logo.
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School Logos
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Icons and Graphics
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Health and Safety Signage
Templates
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You must be signed in to your stpaul.k12.mn.us Google account to access the templates listed below. Once signed in, you must "Make a Copy" or "Save to Your Drive" to edit your own version.
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Calendar
Provide families with an easy-to-follow school calendar. Make a COPY and add your school events with color codes in the left sidebar.
Calendar (Google Slide)
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Cards
Thank community partners and volunteers with a simple card. Write a custom message for a personal touch.
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Communications Plan
A communication plan provides an overview of your project with timelines, assigned duties, key messages and more. Help keep internal parties informed on what needs to be accomplished and when. Each section includes an explanation of the content that should be included in your plan.
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District Letterhead
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Email Signature / Out-of-Office
Email Signatures for Office 365
In an effort to standardize our branding across the district, the Office of Communications has created new email signatures to be incorporated into your Outlook 365 email settings. Two options are available below.
Highlight your signature of choice below, copy it and then paste into your Office 365 email signature.
For detailed instructions on how to highlight, copy and paste a signature into your Outlook 365 email, click here.
First and Last Name (pronoun optional)
Title, Department/School Name
Saint Paul Public Schools • Address, City, State, Zip
Office: ###-###-#### • Cell: ###-###-#### • Fax: ###-###-####
spps.orgFirst and Last Name (pronoun optional)
Title, Department/School Name
Community Education • Saint Paul Public Schools • Address, City, State, Zip
Office: ###-###-#### • Cell: ###-###-#### • Fax: ###-###-####
spps.org/commed
Out-of-Office Messages
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Flyers
To view and download the flyers, please login to your SPPS Google account (@stpaul.k12.mn.us)
Easy-edit flyers.
- Open in Google Slides and COPY to your SPPS Google Drive, add pictures and text
- Save as a pdf
- Open your pdf and print, or send to Print, Copy, Mail
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Letters and Communications
You must be signed in to your stpaul.k12.mn.us Google account to access the important communications listed below. Once signed in, you must "Make a Copy" or "Save to Your Drive" to edit your own version.
Bus Collisions - Minor, No InjuryGeneral Safety LettersKnives
- Letter - Knife at school (no intent)
- Letter - Knife on bus (no intent)
Lockout (police activity in the area)
- Letter - Trespass Parent from School
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Newsletters
To view and download the flyers, please login to your SPPS Google account (@stpaul.k12.mn.us)
Easy-edit newsletters.
- Open in Google Slides and COPY to your SPPS Google Drive, add pictures and text
- Save as a pdf
- Open your pdf and print, or send to Print, Copy, Mail
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Postcards (for print)
To view and download the postcards, please login to your SPPS Google account (@stpaul.k12.mn.us)
Easy-edit postcards.
- Open in Google Slides and COPY to your SPPS Google Drive, add pictures and text
- Save as a pdf
- Open your pdf and print, or send to Print, Copy, Mail
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Posters
Download and print. Please note, these are not editable posters.
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Presentations
Please make a copy.