Descriptive Links
A descriptive link tells the reader exactly where a link will take them or what will happen when they click it — without needing to read the surrounding text for context.
Screen reader users can pull up a list of every link on a page and navigate between them. If your links say “click here” or “read more,” that list becomes meaningless.
Descriptive links ensure every link makes sense on its own.
Why Descriptive Links Matter
Descriptive links:
- Improve accessibility for screen reader users
- Help keyboard-only users navigate efficiently
- Improve clarity for all readers
- Support ADA Title II and Section 508 compliance
How to Write Descriptive Links
If you only read the underlined/linked words, would you know where the link goes?
Link text should answer:
- "Where am I going?"
- "What will happen when I click?"
Template Options
Action + Specific Item
- Download student handbook
- Register for spring sports
Title + Helpful Details
- February 2025 board minutes (PDF, 12 pages)
- District strategic plan (PDF)
Clear Description
- Spring sports registration information
- Kindergarten enrollment requirements
Test Your Links
Cover everything on the page except the links. Can you tell what each link is about?
- If links read: "Click here, more, click here, read more" → Not descriptive
- If links read: "2026-27 calendar, contact athletics, spring registration" → Descriptive
How to Add Links
Microsoft and Google Docs
- Write your sentence normally.
- Highlight the words that clearly describe the destination.
- Insert the link.
Shortcut:
- Windows: Ctrl + K
- Mac: Command + K